Kona Brewing and Jack Johnson Partner:
Kona Brewing and Jack Johnson say ‘Aloha’ to a renewed partnership for Jack’s From Here to Now to You Summer 2014 tour!
Kailua-Kona, Big Island of hawaii, July 29, 2014 -
It’s been 20 years since the first batch of Kona beer was brewed on the Big Island, and we’ll celebrate our twentieth anniversary by becoming the Exclusive Beer Partner for Jack Johnson’s two sold-out shows at the Waikiki Shell on August 2 and 3! Kona Brewing will also be served at all the VIP areas at all upcoming dates on Jack’s West Coast Tour!
The Hawaii shows benefit Kōkua Hawaiʻi Foundation, a philanthropic organization founded by Johnson and his wife Kim. Kona Brewing will be making an additional donation to Kōkua Hawaiʻi Foundation in the amount of $20,000 to support the cause. The foundation’s mission is deeply rooted in Hawaii’s children, and aims to provide meaningful experiences to Hawaiian students by enhancing their appreciation for and understanding of their environment. In turn, these positive experiences raise the chances that they will be lifelong stewards of the earth.
Jack Johnson is no stranger to the act of giving back. 100% of his 2008 tour profits were used to establish the Johnson Ohana Charitable Foundation, an endowment founded by Jack and Kim Johnson to support environmental, art and music education now and into the future. As part of his 2010 world tour, the Johnson Ohana Charitable Foundation offered direct and matching donations to All At Once partner non-profits. Jack also donated 100% of his 2012 Hawaii tour profits to charity.
Likewise, Kona Brewing has donated more than $700,000 to Hawaii charities, including hosting the annual Kona Brewers Festival, and helps support the Oahu chapter of Surfrider Foundation, Mālama Maunalua, and Blue Planet Foundation, among other charities based in Hawaii.
“Hawaii has given us so much and we’re stoked to be in a position to be able to give back to the islands where Kona was born,” said Aaron Marion, Kona Brewing brand manager. “Jack, too, was born here and he sets an inspiring example on how to run a successful company while still respecting our aina. This partnership is a perfect alignment of our similar values.”
A champion of green practices, Jack’s latest tour has raised the bar in green touring, with initiatives including fueling tour vehicles with biodiesel, networking ride shares and public transportation for guests, offering eco-friendly tour merchandise and sourcing local food from local farms at each venue. The musician’s team also hand-selects its partners and chose Kona for the company’s like-minded commitment to green practices and brewing in local markets to reduce its carbon footprint.
Following these shows, Kona brews will also be served in the VIP lounges of the 11 west coast show dates spanning from Washington’s Columbia River Gorge to San Diego. Check out Jack’s tour page for more dates and info this August!