Whether it’s enjoying a little vacation in every sip, rethinking your ‘to-do’ list, or disconnecting for a few moments, Kona Brewing Company’s beloved “Bruddahs” will show you the way in three new national TV ads launching during March Madness 2019. For Kona Brewing Co.’s first-ever national TV campaign, the “Bruddahs” – Hawaii’s own David Bell and Blake “Brutus” LaBenz – return to the screen and poke a little fun at today’s always-connected consumer with some island- and Kona-inspired solutions to bring a little more aloha into our everyday lives. The three new 30-second ads will air throughout the NCAA’s March Madness tournament on National TV and on Local TV in select markets, with the first national spot running March 21st.

Read the full article from Brewbound here.