Big Wave Surfer Kelly Slater Joins Kona Brewing for the Brand’s Longest-Running Campaign
"Surf legend Kelly Slater joins Kona Brewing Company for a continuation of the brewer’s largest ad campaign, “Dear Mainland.” The athlete appears in three TV ads centering the pairing of Kona’s beer with surfing and a day at the beach.
The short, sunny spots (watch here)— titled “Surf Lesson,” “Board Meeting” and “Great Day”—show Slater by the ocean sharing beers with Kona’s beloved “Bruddahs,” two actors who embody the spirit of the brand, with playful banter and shared island wisdom. The term “big waves” plays a part throughout the ads, whether it refers to Kona’s beer of the same name or the actual ocean."
(Excerpt from article by Samer Khudairi, AdWeek HERE)