Kona Brewing Co. x Reyn Spooner
LOS ANGELES (May 3, 2022) – Who says you can’t drink and wear your favorite craft beer too? Kona Brewing Co. and Reyn Spooner, two Hawaii-born brands that embody the Aloha spirit in every stitch and sip are making it a reality just in time for summer. The award-winning beer brand and the maker of the world’s most collected Aloha Shirts, are bringing the iconic Kona Big Wave Golden Ale label to life with an exclusive Aloha shirt and beach towel collection. The stylish Aloha shirt, designed for the beach, bar, boardroom, and of course the perfect Kona Big Wave accessory, launches on May 3rd on both KonaBrewingCo.com and ReynSpooner.com.
“Our shared vision to honor and celebrate the beauty of Hawaii and the Aloha Spirit made Reyn Spooner the ideal partner to authentically bring our Big Wave label to life,” said Erin Steele, Associate Brand Manager at Kona Brewing Co. “Reyn Spooner is a heritage brand that put the Aloha shirt on the map and made this timeless classic effortlessly cool. We hope our Ohana will enjoy wearing these wearable pieces of art as much as they enjoy sipping on a Big Wave.”
Designed in Hawaii since 1956, Reyn Spooner worked closely with Kona perfecting and bringing the popular Kona Big Wave Golden Ale label scene to life. The label art captures the moment when a group of individuals on a traditional Hawaiian outrigger canoe catch the perfect wave at Oahu’s legendary Makaha Beach. After studying the label and the iconic location, Reyn Spooner’s in-house team of artists began the design process by hand-sketching an expanded Big Wave scene. Next, they hand-painted the design, incorporating Kona’s signature colors, before digitizing the design and printing the Aloha Shirts
“Transforming the iconic packaging of Big Wave Golden Ale into an Aloha shirt was a really fun design project for our in-house art team,” said Doug Burkman, Creative Director at Reyn Spooner. “I feel like this is a partnership meant to be.”
As part of this initial collection, Kona and Reyn Spooner will also debut a Kona Big Wave Slowtide quick dry towel. This double-sided beach towel features the signature Big Wave print on the front and both brand’s logos on the back, making it the ideal accessory be it at the beach, pool, picnic or one’s backyard. Made from 100% recycled materials, the towel is lightweight, super absorbent, and quick drying.